Privacy Policy

Last updated: 24 October 2026

The short version (for younger players)

• You don't need an account. We never ask your name, email address or password.
• Your saves and scores stay on your device, not on our computers. We can't see them. The "Clear my saves on this device" button deletes them.
• Our web pages show adverts from Google. Adverts are never inside the games. We've asked Google not to choose adverts based on what you do online, and not to show adverts that aren't right for children.
• Before any advert cookies are used, a message asks you. If you're not sure what to choose, ask a grown-up. Saying no is fine: the games work just the same.
• If you see an advert that worries you, tell a grown-up, and they can email us.
• We count how many people visit and which games they play, but not who you are. You can turn this off with "Count my visits".
• We don't sell anything about you, and we don't track your location.

This policy explains how Eagle Legend LTD ("we", "us") handles personal data when you use eaglelegend.com (the "Site"), our arcade of original HTML5 games. We follow the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

1. Who we are

Eagle Legend LTD is the data controller for the Site. We are a company registered in England and Wales, company number 17512456.

• Registered office: 33 Trevor Smith Place, Taunton, Somerset, TA1 3RW
• Email: support@eaglelegend.com

We are a small company and haven't appointed a Data Protection Officer, because the law doesn't require one for us. Richie Legend, our Director, deals with privacy questions.

2. What we collect and why

We don't collect special category data, such as health information. The health-themed games don't send anything you do in them to us. We don't make automated decisions about you, we don't build profiles of you, and we've asked Google not to use your data to personalise the adverts on our Site (section 5). We don't sell or rent personal data.

3. Data stored only on your device

Our games run on the Site itself (on eaglelegend.com). They use your browser's local storage on your device. Everything in this section stays on your device and is never sent to us or to Google. We can't see it and we don't keep a copy.

About "recently played":

• It only adds a game when you actually start playing it. It doesn't record pages you just look at.
• It keeps only the names of a few games and when you last played each one, so the newest comes first in "Continue playing". It's never sent anywhere.
• If you turn "Remember recently played" off, the list is deleted straight away and nothing new is added.

"Clear my saves on this device"

• This button deletes all the game saves, progress, best scores, "how to play" flags and "recently played" list that eaglelegend.com keeps in this browser on this device.
• Before anything is deleted, it asks: "Are you sure? This deletes your progress in every game on this device, and we can't get it back." You choose "Yes, clear my saves" or "No, keep them".
• It keeps your privacy choices (such as "Count my visits" off), so clearing your saves never switches anything back on.
• It only works for this browser on this device. Other devices and browsers keep their own saves.
• It doesn't remove Google's advert cookies. To change those, use "Privacy and cookie settings" (section 6) or your browser's settings.

You can also delete everything by clearing your browser's site data for eaglelegend.com. Some browsers, especially in private or incognito mode, delete it on their own.

From the old site: if you visited the old Blogger site, your browser may still hold some old items, such as a cookie that remembered your cookie choice (el_consent), Google Analytics cookies (_ga, _gid), or old local-storage items (eagle_player_id, favourites, XP). The new Site doesn't read or use any of these. They'll expire, or you can delete them by clearing your browser's data for eaglelegend.com.

4. Cookies and similar technologies

We don't set any cookies of our own. The cookies on the Site come from Google, which provides the adverts and the consent message. Where the law requires it, Google's advert cookies are only used after you agree.

Google's advert code also contacts adtrafficquality.google, a Google service that checks adverts for fraud and quality.

Google and the other advertising companies it works with may use more cookies or similar technologies than we can list here, and their names can change. Google explains them in How Google uses cookies. If you refuse in the consent message, Google's advert cookies aren't used for adverts on our Site.

5. Adverts (Google AdSense)

Our web pages show adverts from Google AdSense. Adverts appear around our pages, never inside the games themselves.

Google's role. When a page with adverts loads, your browser connects to Google, which receives information such as your IP address, the page you're on and your browser details. Google, and the advertising companies it works with under the IAB Transparency and Consent Framework, are independent controllers of the data they collect through their advertising cookies and identifiers. They decide how to use it, under their own privacy policies. We never receive it.

• Read how Google uses information from sites that use its services.
• Read Google's Privacy Policy.
• You can control the adverts Google shows you across the web at Google's ad settings.
• The list of advertising companies is in the consent message, under "Manage options" or "Vendors".

Non-personalised adverts only. We've set the Site to ask Google for non-personalised adverts only. That means Google chooses adverts using the page you're on and your rough location (such as your town or region), not your browsing history or interests. Even so, non-personalised adverts still use cookies or similar technologies to limit how often you see the same advert, count views and clicks, and spot fraud. That's why we still ask for your consent first (section 6).

Protections for children. Many of our players are children, so we also tell Google to apply its child treatment to every advert request on the Site. Google says this switches off personalised adverts and remarketing, stops advert requests to other advertising companies' measurement tools, and applies its own protections for children. We've also blocked advert types that aren't suitable for a family audience, including gambling, alcohol, dating, sexual content, weight loss, cosmetic procedures, and food and drink. Google's systems do their best to block them, but they can't promise to catch every advert.

If you see an advert that worries you, or that you think isn't right for children, please email us at support@eaglelegend.com and tell us what it showed and which page it was on. We'll block it if we can. You can also report it to Google using the advert's own "i" or "X" menu.

Clicking an advert takes you to the advertiser's own website, which has its own privacy policy. We aren't responsible for it.

6. Your choices: the consent message and "Privacy and cookie settings"

In the UK, the EEA and Switzerland, the first time you visit, Google's consent message (part of Google's Privacy & messaging, a consent tool certified under the IAB Transparency and Consent Framework) asks whether you agree to cookies and similar technologies being used for adverts.

• Nothing for adverts is stored on, or read from, your device until you choose. If you agree, the adverts we've described in section 5 can be shown.
• If you don't agree, nothing changes about the games. Every game, save and page works exactly the same. You just won't see Google's adverts.
• Saying no is as easy as saying yes. You never have to agree in order to play.
• You can change your mind at any time. Use the "Privacy and cookie settings" link at the bottom of every page, or this one: Privacy and cookie settings Changing your answer doesn't affect adverts shown before you changed it.
• Because we only ask Google for non-personalised adverts, saying yes doesn't switch on personalised adverts on our Site, even if the message mentions them.

Visitors elsewhere (for example in the United States) may not see the consent message, because Google shows it where the law requires it. We still ask Google for non-personalised adverts with child treatment for every visitor, and you can manage Google adverts at Google's ad settings or block cookies in your browser.

7. Visit counting (Cloudflare Web Analytics)

To find out which pages and games are popular and how quickly pages load, our pages (not the games themselves) load a small script from Cloudflare, called Cloudflare Web Analytics. It's separate from the adverts, and your answer in Google's consent message doesn't change it.

What it does: when a page has loaded, the script reads the page's loading times from your browser. It then sends those times to Cloudflare, together with the address of the page and the page you came from. Like any web request, this also passes on your IP address and browser details. Cloudflare turns all this into totals, such as "Tidepin was played 200 times this week" or "most visitors use phones".

What it doesn't do:

• It doesn't set cookies or use local storage.
• It doesn't give you an ID or follow you around other websites.
• It doesn't show us who you are. We only ever see totals.
• Cloudflare keeps the detailed records for 7 days. After that it keeps only reduced totals, and we can see charts for up to 6 months.

Why we don't ask for consent, and why you can still say no: the law on device storage and access (PECR) lets a website collect visit statistics without asking first, as long as it's only to improve the site, it explains clearly what happens, and it gives you a simple way to object. Because the script reads information from your browser (the loading times), we treat it as covered by that rule. That's why we give you this switch:

• The switch is on unless you turn it off. If you turn it off, the script won't load on this browser. We remember your choice with one small note on your device (el-stats-off), which is never sent anywhere. "Clear my saves on this device" keeps this note. Clearing all your browser data removes it, so you'd need to turn the switch off again.
• The script also won't load if your browser sends a Global Privacy Control signal.
• Blocking static.cloudflareinsights.com with a content blocker works too.

You can read more in Cloudflare's Web Analytics privacy information and Cloudflare's Privacy Policy.

8. Who we share data with

We only share personal data with:

• Cloudflare, Inc., which hosts the Site (Cloudflare Pages) and provides Web Analytics. For the hosting logs and analytics it handles for us, Cloudflare acts as our processor under its Data Processing Addendum. It also uses some traffic data for its own purposes, mainly security and protecting its network, and for that it is a separate controller under Cloudflare's Privacy Policy.
• Google, which provides the adverts and the consent message. For visitors in the UK, the controller is Google LLC (USA). For visitors in the EEA and Switzerland, the controller is Google Ireland Limited. Google is an independent controller for the advertising data it collects (section 5), under the Google Ads Controller-Controller Data Protection Terms and Google's Privacy Policy. With your consent, Google may share data with the advertising companies listed in the consent message.
• Authorities or advisers, where the law requires it, or to protect our rights, our users or the public.

Our games come from our own Site, and we don't embed games from other websites.

Our shop at store.eaglelegend.com is run by Fourthwall, which is the merchant of record. Fourthwall's own privacy policy covers anything you give the shop, such as orders, payments or addresses. We only see what we need from Fourthwall to fulfil and support orders.

Links to our social media pages (X, TikTok, Facebook, LinkedIn) are plain links. Nothing from those sites loads on our pages unless you click through to them.

9. International transfers

Cloudflare and Google run worldwide networks, so data may be handled outside the UK, including in the United States.

• Cloudflare, Inc. takes part in the EU–US Data Privacy Framework and its UK Extension (the "UK–US data bridge"). The UK recognises this as giving adequate protection for transfers to US organisations that have joined it. Cloudflare's Data Processing Addendum also includes the UK International Data Transfer Addendum to the EU Standard Contractual Clauses, as a backup.
• Google LLC also takes part in the EU–US Data Privacy Framework and its UK Extension. Google's data protection terms also include standard contractual clauses for transfers.

You can check both companies on the official list at dataprivacyframework.gov/list.

10. Children

We design the Site with children in mind and apply the ICO's Children's Code to everyone, so we don't ask anyone's age. In practice:

• There are no logins or accounts and no chat, there's no buying or paying for anything inside our games, we don't track your location, and we don't build profiles of you.
• Adverts are only on our web pages, never inside the games. We ask Google for non-personalised adverts with its child treatment, and we block advert types that aren't suitable for children (section 5).
• Advert cookies are off until someone agrees in the consent message, and the games work the same either way. The message is from Google; if a child isn't sure what it means, they should ask a grown-up before choosing.
• Our games don't ask you to like, follow or share anything.

We don't knowingly collect personal data from children. If a child has emailed us and you'd like that email deleted, please tell us.

11. Your rights

You have the right to:

• ask for a copy of your personal data;
• correct it;
• delete it;
• restrict how we use it;
• object to how we use it, including the visit counting;
• withdraw your consent for advert cookies at any time, with "Privacy and cookie settings" (section 6); and
• move it (data portability) where that applies.

Email us (section 1) to use any of these. We'll reply within one month. If a request is complex, we can take up to two more months, and we'll tell you why. We hold almost nothing that can identify you, so we may ask for details that help us find any data, such as the date and time of your visit. Data kept only in your browser is under your control, and you can view or delete it yourself ("Clear my saves on this device", section 3). For the advertising data Google holds, you can also contact Google directly, using the details in Google's Privacy Policy.

12. Complaints

If you're unhappy with how we've handled your data, please tell us first by emailing us or writing to us (section 1). We'll acknowledge your complaint within 30 days, look into it, and tell you the outcome without undue delay. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113.

13. Changes to this policy

We'll post any update here with a new "Last updated" date and a short "What's changed and why" list at the top. If we ever plan something new, such as personalised adverts, accounts or a different kind of analytics, we'll update this policy before it starts, and we'll ask for your consent where the law requires it.

14. Contact

Email: support@eaglelegend.com · Post: Eagle Legend LTD, 33 Trevor Smith Place, Taunton, Somerset, TA1 3RW